Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [...]

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures?  The future is looking bright for the UK’s [...]

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.  “P2PI’s [...]

On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]

On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta  Soon, Google plans to start testing Search and Shopping ads in its new feature [...]

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.  Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [...]

As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]